Quick reaction piece on a advertisement leak on Fortune magazine’s latest issue on the new Patek Philippe collection – the Cubitus, set to be released in a launch event in Munich on Oct 17.
Circulating right now in many social media circles, and of course those who subscribe to Fortune magazine. This ad appeared in the latest (Oct/Nov 24) issue.
We have no further information on the new collection. We have not received anything from Patek nor have been invited to the launch in Munich on Thursday. So what we have seen and shown here is from what we have gathered and discussed with other experts. We will share more information when we get them.
The advertisement carries an image of the new Cubitus Collection with an angular eight sided watch with an almost square overall shape. Looks like a luxury sports watch. Reactions from the web have been interesting. @MikeNoveau described it as “curious” on his Instagram. Our own initial reaction is that the watch looks interesting, if we are polite. What do you think?